Case study 04 · Field biotechnology

Making breakthrough DNA science immediately understandable.

WildTech DNA brings species detection out of the laboratory and into the field. The commercial story had to make the science feel credible, the process feel simple and the range of real-world applications feel urgent.

Contribution: Commercial narrative
Information design
Pitch-deck design
Relationship: Delivered as part of the ClimateDoor team
Sector: Biotechnology
Conservation and enforcement

WildTech DNA pitch deck cover featuring a snow leopard and field DNA kit — Commercial pitch deck · opening slide

The challenge

Advanced science had to feel practical in the field.

The technology replaces slow, specialist laboratory workflows with a portable test designed for non-experts. That shift is strategically important, but it only lands when audiences can see how the product works and where it changes decisions.

The deck uses plain language, step-by-step diagrams and applied case studies to move from scientific capability to commercial relevance.

01 · Product story

Turn the kit into a clear promise.

Portable, fast, affordable and accurate: the product proposition is structured around what a frontline user needs to know.

WildTech DNA portable field testing solution slide — Solution and product proposition

WildTech DNA process diagram — Complex science translated into three steps

WildTech DNA illegal wildlife trade case study

02 · Proof in context

Show what changes when testing moves into the field.

The applied story connects the product to a real enforcement decision, making speed, access and accuracy tangible rather than abstract.

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