Visit live site Case study 02 · Energy intelligence
Turning a complex energy platform into a story enterprise buyers can use.
SOMA Energy orchestrates the moving parts behind data-centre power—from energy procurement and storage to workloads and grid participation. The visual system made that complexity easier to navigate across the website, white paper and presentation.
The challenge
Multiple layers of value. One story had to hold them together.
The platform sits across electricity markets, grid coordination and behind-the-meter infrastructure. Each layer matters, but explaining every layer at once can bury the business case.
Across the website, white paper and presentation, the visual system organized the material around the decisions customers care about: accessing more power, using infrastructure more intelligently and reducing operating costs.
01 · Technical authority
Dense technical content made easier to navigate.
The client supplied the white-paper content. Kaya created the layout, information hierarchy, diagrams and infographics that carry readers through it.
02 · Commercial presentation
Make an abstract AI concept understandable at a glance.
The training-versus-inference comparison uses a familiar example to explain why different AI workloads create different energy profiles.
03 · Information design
Technical depth made navigable.
Diagrams, hierarchy and visual framing help different audiences find the level of detail they need.
Need technical thinking made clearer?